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15 Oct 2017

Landr and Protools manufacturer Avid Technology announce partnership

15 Oct 2017
producer/software Landr and Protools manufacturer Avid Technology announce partnership


LANDR, the world’s #1 A.I.-powered cloud based platform for music creators, and Avid Technology, manufacturer of ProTools and many other content and media management tools, announced their new partnership today.

The partnership between the manufacturer of ProTools and LANDR is a natural one, as both companies work hard to help musicians achieve professional sound in a complementary fashion.

LANDR’s full-service creative cloud platform for musicians features machine-learning powered mastering, effortless digital distribution, as well as collaboration and promotional tools, which are used today by its growing community of 1.5M musicians from 200 countries.

To celebrate the launch of the partnership, LANDR and Avid are giving music creators discounts on LANDR’s instant mastering and digital distribution services. Pro Tools users are invited to visit the Avid Marketplace for more details on the offer.

This partnership is perfectly aligned with our mission to help musicians create and reach out to their collaborators and listeners,” said LANDR CEO Pascal Pilon. “We want professional sound to be available to all musicians, and by aligning with Avid, we’re helping musicians create the best version of their work, in the environment most used by professional - ProTools.

Ed Gray, Director of Partnering Programs for Avid, remarks, “Our customers will appreciate the time they save in creating and distributing great-sounding tracks using the popular and affordable LANDR platform. There is a lot of digital thinking going on behind a service that looks so simple.  LANDR puts machine learning and AI to work to optimize the results for all genres and varieties of music.  Avid is glad to partner with LANDR to offer exclusive savings to our customers.

Here is a link offering 2 free WAV masters and 2 credits.

About LANDR

LANDR is the world’s #1 machine-learning audio production platform, offering music creators a full suite of tools to support the entire lifecycle of music creation and sharing. Renowned for their disruption of audio mastering through their patented automated mastering platform, LANDR is now democratizing the process of digital distribution of music as well. LANDR’s digital distribution platform provides a fast and effortless way to distribute and sell music on all leading streaming stores (including Spotify, iTunes, Apple Music, Google Play, YouTube, Amazon, SoundCloud, Deezer, Tidal, and Pandora) at the most affordable price available.

LANDR’s diverse community includes major labels such as Warner Music Group and Atlantic Records, renowned songwriters like Diane Warren, rising indie acts like MachineDrum, and electronic legends such as Tiga and Richie Hawtin, among many others.

In the short time since launching, LANDR has garnered major awards like CNBC’s Upstart 25, CIX’s top 20, SXSW V2V, as well as praise from Forbes, Fast Company, Vice and TechCrunch.

LANDR’s partnerships include ASCAP, SACEM and several other major PROs around the world, software and hardware manufacturers like Avid Technology and Native Instruments, and major music industry players like SoundCloud, Spotify, Apple, and many others.

About Avid

Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

 

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